Accelerating towards the future of mobility

Via ID is a business accelerator
which focuses on new forms of mobility
and works in synergy with Mobivia.




Via ID offers a unique system which comprises the creation of startups through the startup studio, investment, support and synergies, in order to maximise success.

Supported businesses are led to various stages of maturity, with the objective of holding the assets over the long-term and the determination to become international leaders in their field of expertise.

Via ID therefore participates in and coordinates a mobility ecosystem, in collaboration with global leaders in their field of expertise.

4 pilars for a unique value proposition



Financial investment


From initial investments to raising development capital, Via ID provides financial support for developing start-ups

via id accompagnement
Services to accelerate startups

The dozen-strong Via ID team offers operational support to the companies in its portfolio and the companies being incubated on a daily basis (marketing, HR, finance, etc.)

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Synergies with large Corporate

At the heart of the mobility ecosystem, Via ID promotes synergies between start-ups, with the Mobivia Group, corporate ventures and also industrial players and major mobility operators.

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International expansion

With offices in San Francisco and soon to open in Asia, Via ID accompanies start-ups during their international development and invests in foreign start-ups


New forms of mobility

The themes of new mobility driven by Via ID:




incubator via id



contact via id

Our values

The partnerships we favour originate, first and foremost, from a significant human encounter, in accordance with the values we uphold:

  • Benevolence
  • Respect for the environment and mankind
  • Loyalty
  • Commitment (long-term relationship and demand for quality)

For entrepreneurs, being backed by Via ID means being sure of compliance with their project’s identity. It also means sharing expertise and the group’s development potential with a shared commitment to the acceleration of growth and performance at the optimum rate for the innovative company.


The Via ID team

The Via ID team comprises additional members who advise and support Via ID companies and project initiators on a daily basis:


Managing Director

#business #investment #strategy


Administrative, Financial and Investment Manager

#finance #investment #business


Marketing and Synergies Director

#digital #market #product #synergies


USA correspondent

#innovation #business #prospective


Business Analyst

#analysis #duediligence #audit


Human Resources Manager

#skills #human #recruitment


Singapore correspondent

#dealflow #partnership #prospective


Communications and Marketing Manager

#PR #digital #influence #events



#intellectualproperty #law #patents


Startup Studio Manager

#Startup #innovation #community

Mobivia : a leader in mobility

Making mobility easier

21,000 employees

19 countries

2,000 points of sale

Mobivia, the European leader in maintaining and equipping multi-brand vehicles, brings together companies united by a single mission: Making mobility easier. Every day, through its 19 brands located in 19 countries, Mobivia’s 21,000 employees undertake to offer their customers innovative solutions that respond to the challenges of mobility: to make travel better, more accessible, cleaner, safer, and more economical.

Today, Mobivia is at the forefront of automotive repair and maintenance in Europe, with almost 2,000 workshops and retail outlets under its own brands (Norauto, A.T.U, Midas, Carter-Cash, etc.). Mobivia is also recognised as the leading player in new mobility, through its business accelerator Via ID, which supports startups dedicated to shared, connected and urban mobility.