Back from CES 2019

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Posted on 17 January 2019

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Every year the Consumer Electronic Show is an opportunity to take the pulse of the major tech trends applied to mobility. Our team has gone to meet the next nuggets, our partners and our exhibiting startups.


This year 3 major trends stand out:

The driving experience is enhanced by the use of voice assistants that allow a natural way to personalize your ride and experience an immersive experience in your vehicle. As George Massing, Director User interaction and software at Mercedes Benz, said: “We have every interest in pushing this feature because it is the easiest way to interact and communicate.”

The Alexa Automotive booth is also a good example that presented the voice as an essential element in the mobility modes of tomorrow, especially in the case of cycling. The new model Cybic Legend presented at the event is a real co-driver bike. It allows you to take advantage of Alexa’s classic functions (send messages or listen to music) as well as additional features (receive guidance instructions, turn on headlights or get weather information).

According to Deloitte, who presented his insights at our partner event, the voice is underutilized in the mobility field as it would be the most instinctive way to guide and advise a user.*


This year again, the demonstrations of autonomous vehicles were going well, even if an unfortunate “accident” took place between a robot and a semi-autonomous vehicle. We noticed this year that the car manufacturers have changed their posture and no longer only the hull of a vehicle with futuristic lines but they become “assemblers” of the different pieces of the puzzle. They will thus focus on all the potentialities of the cabin of the autonomous vehicle. Vehicle that will offer new possibilities to improve the user experience inside the car and optimize its travel time by working, playing sports, etc.


Flying vehicles were few in demonstration this year even though the Bell Helicopter drone taxi has talked a lot about it. On the other hand, at CES Unveil conferences, Will Cottrell, Licensing Manager at Raytheon, said that a flying vehicle program was being prepared in Dubai with the aim of launching it within 10 years. The limits encountered remain related to regulation, safety, noise pollution and also the scaling up. These new modes of travel remind us that the links between mobility and infrastructure are very important and can not be achieved without each other.

This year 3 of our startups exhibited at CES and were able to meet many potential partners to accelerate their development:


The startup from Lille specialized in smart parking was present at the CES for the second consecutive year to present a multi-technology supervisor dedicated to smart connected parking. This platform is revolutionizing the management of parking lots for cities, malls and airports. All parking data are thus synchronized on a single tool. It allows managers to control their parking spaces, make decisions that are relevant, predictive and in line with new mobility.

Parkki won the 10,000 Startups prize for changing the world in the Smart City category and was awarded the prize by Julien Nicolas Deputy General Manager of Ouisncf.


The startup incubated at Via ID since October 2018 offers a mobility solutions aggregator (MaaS – Mobility as a Service) dedicated to btob. Its app optimizes employee travel and rewards virtuous behavior with a carbon-based virtual currency system. Its web platform “Mobeelity Insights” allows companies to develop their “mobility management”. Their presence at CES was an opportunity to meet mobility operators to integrate them into their offer.

Mobeelity won the Smart Mobility Award from the Francophone Village.




The startup incubated by the Moove Lab since the beginning of the year designs and sells the first preventive image maintenance technology. Their solution is for public and private managers of the road and cities. Their goal is to increase safety, lower maintenance costs and prepare territories for the arrival of autonomous vehicles.


Via ID’s Partners cocktail


CES was also an opportunity to bring together our partners and startups. Parkki’s Pierre-Julien Harbonnier, Lucas Quinonero and Jeremy Loblein from Mobeelity and Mathieu from Citymagine had the opportunity to pitch in front of: Mobivia, CarStudio, Norauto, Bridgestone, Bouygues, Colas Transdev, Michelin, ID Nrj, Tomtom, Les Hauts of France, Paris Airport Group.


Our partners Guillaume Crunelle, Automotive industry Leader and Ryan Robinson, Automotive Research Leader from Deloitte presented their study “Advanced vehicle technologies and multi-modal transportation” in order to decode disruptive trends of mobility.



*Etude Deloitte “Advanced vehicle technologies and multi-modal transportation” par Ryan Robinson et Guillaume Crunelle