About us


Created in 2010 by Mobivia (Norauto, Midas, ATU), Via ID is a business accelerator that supports in the long term projects related to new modes of mobility: daily, smart, sustainable. With offices in Lille, Paris, Berlin, San Francisco and Singapore, the Via ID’s team supports startups in France and abroad

Via ID in 1m30

Yann Marteil, Executive Chairman of Via ID

The entrepreneurs we support are at different stages of maturity of their project, but always with the ambition to become international leaders in their field. With kindness, commitment and passion, we are at their side to put them in the best conditions of success

Joining Via ID means benefiting from a single system

Financial investment

From initial investments to raising development capital, Via ID provides financial support for developing startups


The Via ID team, consisting of some 20 people, provides startups with operational support on a daily basis (including marketing, HR, and finance)


At the heart of the mobility ecosystem, Via ID promotes synergies between startups, with the Mobivia Group, corporate ventures and also industrial players and major mobility operators


With offices in Europe, USA and Asia, Via ID supports startups during their international development and invests in foreign startups

What areas are supported?

Focused on smart, sustainable and everyday mobility, we’re looking for candidates with projects in the following fields : big data, IoT, artificial intelligence, the blockchain, multimodality, APIs, mobility insurance, the autonomous car, mobility as a service (MaaS), the monetisation of city traffic data etc.

Mobivia : a leader in mobility

Mobivia, the European leader in maintaining and equipping multi-brand vehicles, brings together companies united by a single mission: Making mobility easier. Every day, through its 19 brands located in 19 countries, Mobivia’s 21,000 employees undertake to offer their customers innovative solutions that respond to the challenges of mobility: to make travel better, more accessible, cleaner, safer, and more economical.

Today, Mobivia is at the forefront of automotive repair and maintenance in Europe, with almost 2,030 workshops and retail outlets under its own brands (Norauto, A.T.U, Midas, Carter-Cash…).

22 000 employees

20 countries

2 070 points of sale